Internet marketing

Website design and keyword choice very often get overlooked when discussing SEO. Everyone wants to build their content, drive traffic, build links and make money. So do we, but without a well thought out gameplan, your success is going to be lessened. A great blueprint will allow you to run your campaign properly. Even if you already have a site built, looking at a few of these basic ideas will let you to go back and change some items to work better.

The first thing you need to do is brainstorm. Type in a word doc a list of keywords and keyword phrases. Go ahead and come up with as large of a list as you are able, but for this demonstration, I am going to use a short list for one of my sites that talks about how to create a blog.

Now we will use an excellent tool to explore how to choose good keywords. This is a free tool that is wonderful and part of Google Adwords. It is the keyword tool, if you have not used it, you should go check it out now. Search for “Google keyword tool” if you are not signed up for Adwords. If you do use Adwords, you can click on “tools” under campaign management, then choose “keyword tool”. It is a great tool, and it is free.

Take your keyword list and paste it in the box marked “get keyword ideas”. For this example, I used free internet marketing. It may not be directly related, but it will be a good example to look at for our purposes. The tool will take a few seconds while it is thinking, then spit out a list for you, potentially large. This list may look something like this (but much larger depending on how many keywords you use):

• internet marketing sales
• internet marketing services
• internet marketing strategy
• internet marketing advertising
• internet marketing analysis
• internet marketing company
• internet marketing definition

The perfect thing about this tool is that it lets you to see the volume a keyword phrase is searched for on Google. Also, it shows you by a bar graph, how much competition there is for that individual term. In this manner, you can get a rough estimate of your search volume and how difficult it should be to rank high for your specific term. If you would like more info, please feel free to download our free seo book. This seo ebook will walk you through the entire optimization process in baby steps. Not only that, it is entirely free!

No tags for this post.

Related posts

• No related posts.