Useful Tips For Using Website Development Stats To Your Advantage
Your online business is not all about content. Make no mistake about it, content is still important when you provide crucial information, but it’s just one thing that can be optimised on your site. So much has been written about keyword optimisation in content that some might wrongly believe it is the only important part of website optimisation.
Remember we are talking about complete website development optimisation. Start with the content but don’t leave it there. Search engine bots will crawl the entire page for keywords, not just your content. Here are a number of options for developing the website and enhancing sales potential.
The site should be more than just an entry point into the online world. It’s your base of operations and can also be a source of rich information about your business. Use site stats to help you improve how you run your business.
What To Look For:
A number of different statistics can help you improve the way that search engines look at your site. You can learn something useful from each individual statistic, to tell you how you are doing right now.
1. Page views – Do you know many people look at each individual page? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. Maybe certain pages are more popular at different times of the year due to seasonal product offerings. You can also learn what items are doing well and which ones are dragging down the bottom line.
2. Unique visitors – Your site may get many visitors each day, but they could be the same person coming back more than once. Unique visitors are visiting for the first time. As such, the more unique visits you received, the higher the potential client base.
3. Links – These can be outgoing links. If someone clicks on your Digg icon to bookmark one of your articles or blog posts, you can find that out as long as you have the right software set up on each page of your site. Posted ads can also be analysed to see who clicks them. Programs like Google AdWords will track those stats for you so you can get paid.
4. Sales – You can track how well your shopping cart does each month. See when sales go down or up and see how many people used the shopping cart but didn’t make the sale. Compare statistics to track product buying trends to predict future sales.
5. Keyword analysis – Analyse one or two keywords per page. By looking at page views you can analyse how well your keywords are working. Using a different page for different keywords also allows you to know which ones are under-performing for you so you can try a new tactic.
Google Analytics is a great program that does not cost anything and can help you measure many website statistics. With so much information, you can dominate your niche if you’re willing to invest the time and effort.
Michelle Dale is The Managing Director of Virtual Miss Friday, a cutting-edge Executive Virtual Assistant Service which assists organisations and enterprising individuals with every detail of their entrepreneurial aspirations. Do you want to peruse some further information on these incredible online business building success strategies? Contact VMF Now!
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